book promotion

14 09, 2015

Is author self-promotion different from any other promoting?

By |2015-08-25T08:17:26-05:00September 14th, 2015|Make Me Think Monday|1 Comment


SOURCE: This is Beirut blog, November 15, 2010

Writing is a profession. Authors have products to promote – their books.

A fly-fishing guide in our town has fish mounts in his shop and pictures of trophy catches with his clients. Doctors, dentists, and other medical professionals hang diplomas and certifications on their office walls.

Is either of them bragging or boasting?  I don’t think so. They are doing self- promoting. Those pictures and diplomas say, “I know from experience.”

So why is self-promotion difficult if you’re an author?

I believe two things stop us from promoting our books like the medical professionals hang diplomas or talking about our books like our fly-fishing guide.

First, the negative connotation of “self-promotion.” Second, an ingrained fear of being called a braggart.

An examination of words associated with self-promotion may help ease our hesitancy and help clarify the differences between being a braggart and simply promoting our work.

BRAG means making pompous or boastful statements; arrogant talk or manner; cockiness. A braggart is one who asserts boastfully.

We’ve all encountered the overzealous author with his stack of books under his arm harassing us into buying a copy of his new book. It’s too much and such behavior is what gives self-promotion its negative connotation. Bragging and pushiness to sell our books is not productive promotion.

SHARE means to partake of, use, experience, occupy, or enjoy with others. The operative word here is with.

Most of us look for the validation of a merchant’s product and want proof of a doctor’s expertise. If they don’t share the information, we don’t know. As authors, if we don’t share about our books, others don’t know about our accomplishments. I personally enjoy sharing work of my creative friends whether that work is a book, a painting, or a quilt.

PROMOTE is to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity. It’s the means of seeking buyer approval. That’s not a bad thing because the final decision remains with the buyer.

So when authors don’t do self-promotions, aren’t we cheating ourselves? I think so.

What do you think?

3 04, 2013


By |2013-04-03T06:19:09-05:00April 3rd, 2013|one word Wednesday|0 Comments

Today I’m sharing word cloud generators. Word cloud programs make it easy to create your personal word clouds.  

A Google search will list many. Tech&Learning offers a review of ten sites here.

I’ve selected three sites that I’ve had fun with and all three are easy to use.

Word clouds are great for promotional materials and presentations. I also create clouds to help me visualize characters and settings.

Wordle The Pendant's Promise-1

I used Wordle to create word cloud above. Wordle is the king of word cloud generators and produces awesome results with full editing capabilities. No log-in or email are required. Program allows printing, in order to save right click on Wordle picture and save as a jpeg and or make a screen print.


ABC Ya created this cloud. Final results that allow for font change, color change, and a randomized layout.  Save options are in jpeg format and there are print options. It’s an easy application that kids will enjoy using.

word fun

I created the word cloud on the right with Tagxedo, a beta-released word cloud application that offers various cloud shapes. The only way I could get it to print was using Print Screen then pasting into Paint. Not a big problem because the shapes are fun.

Have fun creating your own personal word clouds. Click on the program names to link to the sites.

YOUR TURN: Can you think of ways to use word clouds?